The same problem, six different rooms
What changes between a founder with an idea and a council buying through a framework is not the plan — it is who has to be convinced by it.
Everyone here is stuck at the same point
Something needs building, the budget is real, and there is no document anybody can price. That is true of a first build and of a forty-unit rollout.
What differs is the room the plan has to survive: a developer quoting, a board approving, a procurement officer scoring it against a framework. Each page below is the same product answering the questions that room asks first.
Pick the room you are in
Founders & individuals
Know what to build before you spend a penny.
Teams & startups
One plan your whole team builds from.
Agencies & consultancies
Scope ten client projects in the time it takes to scope one.
Enterprise
Standardise how every business unit specifies work.
Education & non-profit
Planning support shaped around how education actually runs.
Public sector
Specifications a procurement process can actually use.
About picking one
What if I am more than one of these?
Most people are. The pages differ in emphasis, not in product — an agency scoping for a school is reading two of them. Nothing you choose here changes what you get.
Does the plan itself change by audience?
Moksy does not. What adapts is which questions the Briefing asks — safeguarding and enrolment for an education project, framework and accessibility requirements for a public body — and how the output is structured for the people who have to approve it.
What if none of these describes me?
Start anyway. The Briefing establishes what kind of project this is from what you type, and nothing on this page is a gate. If you would rather ask first, talk to sales.