Know what to build before you spend a penny
Answer a set of structured questions about your idea. Moksy hands back a plan you can price, argue with, and hand to a developer.
The document nobody has written yet
You know something needs building. What you do not have is a brief — so every quote that comes back is guesswork priced as certainty, and you have no way to tell a good one from a confident one.
Moksy asks the questions a good agency would ask in discovery, and writes down the answers in the shape a developer can price.
- No blank page, and no discovery invoice.
- Plain language throughout — nothing technical to prepare.
- You own the output, and the idea behind it.
What you walk away with
One document, written to be acted on.
A scoped build
What to build first, what to defer, and what to leave out — with the reasoning attached, so you can disagree with it.
A tooling shortlist
What to build, what to buy, and what to automate, matched to your budget rather than to fashion.
A cost and time range
What this is likely to cost and how long it takes, in ranges honest enough to plan against.
A hiring brief
The shape of the team or agency you need, so you can brief one without being sold to.
An optional expert pass
A vetted reviewer goes through the plan and corrects what the model got wrong.
Something to say no with
The most expensive thing a first-time founder builds is usually the part nobody asked for.
How it goes
Describe the idea
A paragraph is enough to start. Moksy asks the follow-up questions, in plain language.
Answer the Briefing
Around forty minutes. It adapts as it learns what you are actually building.
Read the plan
Scope, phases, tools, costs, risks. Change what you disagree with.
Send it for review
Optional. A reviewer with domain experience corrects it before you spend anything against it.
Common questions
Do I need a technical background?
No. The Briefing is written in plain language, and the plan explains its own recommendations rather than assuming you can evaluate them.
What if the plan is wrong?
Some of it will be — it is a draft written from what you told it. That is what the reviewer pass is for, and why every recommendation shows its reasoning instead of just asserting an answer.
Do I own the output?
Yes. Moksy claims no rights over your plan or the idea behind it.